Marvel’s Pop Culture Impact is Felt among Students


Courtesy of Marvel Studios

Ashley Ortega and Jennifer Pompa

In these past 11 years, the Marvel Cinematic Universe has managed to become a staple in pop culture and has acquired a devoted fandom, Grizzlies are no exception.

The end of an era and the beginning of a new generation of films, Marvel’s “Avengers: Endgame” made $1.2 billion its first weekend, earning the title of biggest opening weekend in sales. This beats their own record for “Avengers Infinity War.” As this article goes to press, “Endgame” has earned $2.62 billion in ticket sales and is on track to surpass the number one movie “Avatar.”

Since the first “Avengers” movie, junior, Luis Avila has been captivated by the Marvel Universe. Walking out of the latest Marvel movie he felt mixed emotions about the most anticipated finale of the year.

Avila said, ”I think there was so much hype about “Endgame” because it was the conclusion of the first saga of the MCU and it was post snap and then the Avengers lost which is something that doesn’t happen often.”

After “Avengers: Infinity War,” viewers were left stunned by the ending which led to even more anticipation for the next installment “Spider-Man: Far From Home.” 

While the saga as a whole is very compelling, the stories of these characters have resonated on a deeper level with fans. Junior, Sam Tapia said, “Ever since Marvel introduced its lead female superheroes I think it has affected me more since I can relate to those characters on a deeper level.”

Just like Tapia, other fans have been able to identify themselves with the superheroes on the screen and the actors who play them. Especially with the introduction of characters like Black Widow, Captain Marvel, and Black Panther who have made the MCU more inclusive.  

Marvel Entertainment has also been exciting fans even more by including sneak peeks of future plot lines. For example, in “Guardians of the Galaxy Vol. 2,” a new character was introduced towards the end of the movie, Adam Warlock who can possibly be a main character for “Guardians of the Galaxy Vol. 3.”

Not only have the stories and characters themselves impacted pop culture, but Marvel has also set the bar for cinematography in the superhero genre. Stunning everyone with the incredibly realistic CGI and the high-quality action scenes. Unfortunately, some of our favorite directors along with some characters are leaving with phase 3; “Captain America, Iron Man,” Anthony Russo, and Joseph V. Russo are no longer going to work alongside Marvel Entertainment.

While we are all sad to see some of our favorite people go, we should all be excited to see what Marvel has in store for Phase Four, a new generation of heroes.